There’s a new “It” commercial that talks about the creation, marketing, distribution, and cultural phenomenon around “It”. Given I hadn’t seen the other ad (in the OP), I didn’t know it was for Ebay until the end, when the closing tag is quite effective.
I’m moderately surprised eBay thinks they need to advertise. What competition do they really have? Who is going to eat their lunch if they don’t grab spots on prime-time?
Of course, I didn’t think Microsoft would ever need to advertise its freaking OS business, either. Yet there it is. Somehow, Linux and IBM aren’t impressed. :rolleyes:
I think the point is that they have both new and used merchandise. Many people probably still view Ebay as just a source for collectibles and used stuff.