One thing that many people don’t realize about LED displays is that when they are on, they aren’t on. They blink.
Take an LED. It has a maximum brightness that you can run it at before it overheats and becomes a DED (dark emitting diode, aka a burned out LED). Let’s say that for a particular LED this is at 20 mA of current. Run the LED at 25 mA and the LED overheats and goes poof.
Now, instead of running it at a constant current, turn the LED on for 50 percent of the time and off for 50 percent of the time, and have it blink on and off faster than about 15 to 20 times per second or so. Also, instead of running it at 20 mA, run it at 40 mA while it’s on. The average current is still going to be 20 mA, since it’s 40 mA for half of the time and 0 mA for the other half of the time, so the heating in the LED will basically be the same. But here’s the weird thing. Even though the light output is also the same on average, that’s not what your brain perceives. To your eyes and brain, the LED is twice as bright, even though it’s off for half of the time.
This is a little trick that almost every LED display uses to make itself appear brighter.
There are LED displays that also incorporate a light sensor, and what they will do is vary the on and off times to vary the apparent brightness of the LEDs. So in other words, 50 percent on and 50 percent off might be the full brightness for the LED display, and 25 percent on and 75 percent off might be a dimmer setting, or whatever other percentages they want to use for finer control over the brightness. At long as it blinks faster than about 10 to 20 times per second, your brain thinks that it’s on constantly, so you don’t notice the blinking.
Except when you enter a room. It takes your eyes and brain a moment to catch up to the blinking. This is the chronostasis that Bill_Door referred to upthread. It’s why LED clocks appear dimmer when you first enter the room and its why blinking lights appear to be off for a longer period of time when you first enter the room.
The really weird thing is that some of the “smoothing” of the fast blinking signal happens in your eyes and nerves, and not in your brain. Neurons have a natural reluctance to fire at first, and then once they get going, they have a bit of a reluctance to stop firing. This results in some weird signal integration (as in integral calculus type of integration) within your eyes and nerves so that the signal that gets to your brain is already distorted from reality.