I don’t know what to call this point of sale LED display unit, although it is similar to an older, single-color gadget called “silent radio.” It is a matrix of 7-high LEDS by about 100 wide, and each LED/dot can take on one of 3 colors. (Maybe each “dot” is a triple-LED behind a lens; I can’t tell.)
This device is in a convenience store near me, and continuously displays text messages with limited graphics. Nothing surprising so far, but here’s the illusion. When it scrolls to the left, to the human eye it appears that all the characters are distinctly leaning, with the bottom leading the animation and the top following.
Sorry I don’t have any video. I may have to take some if no one has seen this phenomena and/or can explain it. It’s in someone else’s store, and they might think it strange if I want to videorecord their sales counter. And I can see I will have problems with frame sync right off.
My question: since static pictures such as those above always show completely vertical lines even during animation, how does the illusion of the character tilt happen?
Pseudo-animation by blinking non-moving lights I can understand, but this is different from a theater marquee.
My first thought is that the bottom 3 or 4 dots are turned on ahead of the top 3 or 4, which would give a leaning look, albeit crudely staggered at the middle. But this is most certainly not the case, as shown by the static snapshots and by careful closeup examination by eye. The amount of lean appears to be slightly less than one column, as if there were some way to physically tilt each column (there’s not). It appears to lean evenly, that is, as if each LED were physically ~15% farther to the left than the one above it. The illusion stops instantly when the animation stops.
Just guessing from memory, it scrolls left at about 12-15 columns per second. Persistence of vision could have something to do with it.
I’ve never seen it scroll to the right. Some graphics scroll up, but they are very slow compared, and I don’t see anything odd there.
So what causes this illusion? Has anyone seen this device and does anyone know anything about it? Googling “silent radio” turns up many false leads and humorous sites, (“radio was silent until the invention of sound in 1920…”) but nothing I can sink my teeth into.