Awards of this magnitude - and the fact that so many otherwise intelligent people so vehemently approve of them - is exhibit “A” in the brief as to why jury trials are a bad, bad idea in civil cases.
Sure, it is easy to see, in any individual case, the heinousness of a defendant’s actions, the depth of their negligence, and the trauma of the victim.
What is not so easy to see is the damage that having the possibility of multi-million dollar lawsuits for non-malicious screw-ups imposes on the economy as a whole.
Is it worth it to “send a message”? What’s the message - that hotels should ensure that their employees never make a mistake? Seems unlikely to happen. More likely, insurance rates go up, as hotels (and every other business out there) attempts to protect itself with more expensive policies with higher limits.
The problem is that while the benefactors of massive lawsuit winnings are visible and often very sympathetic, the costs of such a system are largely hidden - and appear (in any individual case) to be chump-change for ‘some big corporation somewhere’. So ordinary folks don’t feel that these costs affect them at all. But these costs have to be paid, and they come from somewhere - they come at the expense of more useful economic activity. Which, in turn, comes at the expense of everyone living in that society.
It is a classic “broken windows” problem:
This is not to say that damages should not be awarded when businesses screw up. But those damages should be proportional to actual damages suffered, based on other comparators. They should not be a sort of free-form exercise in economic sticking it to the corporations.
This is, BTW, a problem particularly in the US. In Canada, for example, jury trials in civil cases are rare, punitive damages rarely awarded (and amounts awarded are low), and costs rules encourage settlement. Yet Canadian businesses are not notably more dangerous than American.