How a midlevel commuter school became The University of Adidas at Louisville Louisville athletic director Tom Jurich leveraged big deals to build university into sports powerhouse only to watch it burn amid charges of excess
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This is a deep and well done piece on the rise and fall of Louisville athletics and its AD Tom Juric. While he did an amazing job raising his program, he also fleeced local taxpayers on their basketball arena and turned a blind eye on bad behavior by his staff.