Et tu, Rick Bayless?

Now, I haven’t seen it yet, but I’ve been told there’s a Burger King commercial circulating wherein --choke-- Rick Bayless, writer of wonderful Mexican cookbooks and my idol, endorses some new barfy fast food sandwich.

::sobbing:: Rick, how could you? Through you, I finally learned how to make terrific Mexican food, the likes of which I can’t find in even the best restaurants. I would have thought the cookbooks (which are wildly popular) paid enough! Oh, how the mighty have fallen.

Well, I guess I’ll see the commercial sometime or other, and afterwards I’ll just go and rub habanero juice in my eyes.

Oh, is that who he is?

I thought it was just some cheap ploy to have us believe BK actually has chefs “design” their food.

Like the old Chi-Chis commercials that would have us believe they have a team of cooks travelling the highways & byways of Mexico, in search of new “authentic” Mexican dishes.

There’s Rick, and then there’s Rachel Ray as well.

While I’m intrigued by the sandwiches, I can’t imagine that some Chef of the Year or some such would be excited about it. Of course, if they paid me, I’d be excited about it, too!

At least he’s not shilling for Taco Bell.

It’s a travesty I tell you! His restaurants Topolobampo and Frontera Grill are astoundingly good. He may make a nice sack o’ money but his image has been tarnished severely IMHO.

No one in this thread has actually said he or she has tried the Santa Fe grilled chicken baguette that Rick Bayless endorses. Well, I have. And it’s delicious! I walked out of Burger King thinking: bistro quality.

Rick Bayless talks to the Chicago Tribune’s restaurant critic. And the critic likes it too!

Rachael Ray could say anything to me and I’d be excited about it.