David Cameron gave a very interesting talk at TED this year, whcih will give you some insight into the way he thinks about governing.
You can watch it here.
It’s very interesting in that he seems to be working towards a hybrid of left and right thinking. Which pretty much also describes his new coalition government.
Basically, he’s saying something the green movement has been saying for quite a while - quality of life is composed of a lot of things other than GDP or how much money you have. GDP doesn’t tell you how good parents are to their children. GDP doesn’t tell you if people are leading fulfilling lives. GDP doesn’t tell you if marriages are happy. GDP doesn’t tell you if people are being discriminated against or having their rights taken away.
This obviously fits in with his anti-stimulus, pro-austerity approach. But it also fits in with the focus greens and many of the left have on stability, sustainability, and a desire to get away from a focus on materialism.
He works it all into the information age and the internet, and how so much of what we value in life is continually moving ‘off the books’ and out of the ‘real economy’ into cyberspace, where individuals are creating value through interactions that are not financially measurable.
I’ve been thinking about this for some time, actually. I wonder how much of the retrenchment in demand that we’re seeing isn’t the result of an actual reduction in demand for real-world goods that has nothing to do with economic conditions, but with changing preferences. Pre-internet, the only way you could improve your standard of living, or your ability to see the world, or your ability to communicate with others or learn new things was through purchases of goods and services. If you wanted to be social, you went out to a bar or a movie or you went bowling or did some other activity that had tangible costs. You needed more income to be able to do things. And of course, status is a primary driver of demand - the need to keep up with your peers, to have the newest fashions, etc. And that sort of status simply does not exist on the internet.
As more people move more of their lives online, this is no longer true. Personally, I find my own demand for things like new cars, vacations, boats, and other trappings of middle class life to be decreasing every year. I spend most of my leisure time with my family doing fun things at home, or prowling around the internet. My vehicle is 8 years old, and while I could afford a new one, I really don’t care.
Are any of you feeling the same way? Is your demand for real-world luxury goods declining?
Anyway, Cameron’s point is that governments can and must find new ways to bring value to people other than just cutting more cheques and providing more expensive services. And he has some ideas for that. It’s worth checking out his talk.