I’m still going to go with the fucking car fob. Goddamned pieces of shit, I just hate the fuckers so much.
Seriously, they’re a result of capitalism run amok, the incessant need to fucking monetize everything. Because you know and I know that…
*… some worthless Fuckwit at GM or Toyota or Chrysler (well, not them) or Hyundai sat down upon entering the office, keys in hand. After saying “hello” to his coworkers, he tosses his keys on the desk… whereupon they capture his attention…
… hey! I have an idea which could make my career!
I have here a piece of metal which is mission critical to the functioning of a $30,000 piece of equipment… and we’re just giving them away! And, not only that, but when the consumer needs a replacement, they can just go to Home Depot and get another one for $1.25. That’s not fair! That’s our money, those are our keys!
Fuckwit quickly reserves a conference room, grabs all the other asswipes and douchenozzles working at Fuck-U-Motors, and says:
“We need to make our careers out of keys.”
“Keys?”
“What do you mean, Mr. Fuckwit, sir?”
“I’m all ears, boss.” <- This guy is the suckup douchenozzle mentioned earlier
“Not too sure that’s a great idea Jim…” Fuckwit shoots glaring daggers at Asswipe, “b-b-but I’m willing to listen!”
“So here is what we’re going to do. We have this simple piece of metal which costs $.02 to make, but we do not monetize it. What we are going to do is build, not just a new key, but a… how about a “Remote Keyless Entry System”, which will have the following characteristics:
- It costs $189 to buy, added to the cost of the car
- It costs $189 to replace, and can only be done by us
- If we allow third-party vendors access to our key system, we’ll just ensure that $49 goes to us, as that’s our profit off these stupid pieces of shit
- We can charge $89 for the battery
- The operational parameters are:
… You must be able to drive off with this “fob” thing in your wife’s purse
… Gotta be big. Much bigger than a key. And heavier, too. If you sit on this thing, you’re gonna know it.
… Battery has to run out! If the battery doesn’t run out, how do we monetize key batteries at $89 a fuckin’ pop?
… Let’s make it so that… sometimes… the car doesn’t recognize the fob, requiring you to put your key in something called a “fob pocket”?
-
But, you know, you can unlock your car from a distance!
Well?”
They look at each other uncomfortably…
“Well, geez, Bob, that sounds swell and all… but, why? Why would anybody be happy with that?”
“Holy shit, you’re fucking stupid, Sean! You think our careers depend upon customer HAPPINESS, Sean? What’s this hippy-dippy, shit? No, dammit, we get measured by financial results, and I just came up with a plan which allows us to…” … runs some quick figures on a calculator… “… uh, 664k cars sold annually at an estimated additional revenue stream of about… say… $189 per new car on 600k cars, and $15 annualized for every older car (assuming 1 replacement over a 12 year lifespan)… allows us to take something we currently give away for free and turn it into a… let me see…
… a $150,000,000 revenue stream.
$150 million, Sean. Fuckin’ Ivy Leaguers. I thought y’all were good at math and shit.”
“You don’t have to be insulting, Bob. What’s the selling proposition on these things?”
“We’ll tell the rubes that it’s convenience, that it’s worth paying $189 for something that was once free because… shit, I don’t know… they don’t have to fumble for their keys at the grocery store? That’s why we have a marketing team, gang, but one thing I’m sure of?
They’re Americans. They’ll buy it. They buy everything.”
The room bursts into applause, and all of them receive promotions and bonuses for the next 10 years because… *
… because, sometimes, the worse design wins out, and this has nothing to do with improved functionality.