Explain to me: McRib popularity?

Every time McRib comes around again, there’s a thread on it.

Prior art:

My own experience and opinion: I tried McRib exactly once, a few years ago. I thought it was substantially flavorless, and the meat was substantially the same ground cardboard as their other delicacies.

KFC has BBQ chicken every now and then, which is vastly better. It’s chicken thoroughly saturated and dripping with thick BBQ sauce, that actually tastes like BBQ sauce. You’ll need a hundred napkins. They should give the chicken away free and sell the napkins. Profit!

In my town, however, there’s a two-off BBQ chicken place that has that all the time.