I call on my fellow Dopers for help!
I have a close friend who works in California for a big tech company (call 'em BigCo; not sure if he wants me to share) – he has spent most of his time there in various Web Development areas, but doing a lot of activities that feel more like MarCom (Marketing Communications): e.g., design layouts, text creation, storyboarding for websites and other things, etc.
His current position is being phased out, but BigCo really likes him and is encouraging him to look for another internal job. In his searches on their internal postings, he keeps coming to the conclusion that he would prefer to embrace more of the MarCom role and move further away from web stuff.
The issue: he didn’t grow up in MarCom and doesn’t feel like he has a handle on the “language” and “landscape” of MarCom and design. In other words, within the MarCom world:
- How do the roles typically break out and what are the names of those roles?
- For each role, what are the typical responsibilities and skills required for those roles?
By getting more comfortable with the language, he feels he will be able to better recognize attractive roles from their postings and present himself more effectively during interviews. Obviously I am recommending that he network within BigCo to get the insider take on these questions, but do any of you Dopers have recommendations for him? Stuff like:
- Websites or message boards for MarCom professionals?
- General job sites where he can learn about MarCom type roles?
- Books - anything from “MarCom for the Complete Idiot” to more detailed books?
- Networking - best ways to? He is searching LinkedIn already and planning to set up some informational phone calls.
I think that is it for now - any help would be much appreciated!!