Favorite / most loathed advertising campaigns

The “take it from me, I’m a [whatever]” thing is for comedy central.

ha! that was my dumb act! at any rate, carl’s jr. has some good food. i just was vexed by one store.

How about the Wal-mart commercial where the lovable old geezer states something to the effect that he could spend the rest of his days at Wal-mart, at which time the footage immediately cuts to a gang of pre-pubescent cheerleaders prancing by in their teensy uniforms.

Something about the tear jerking memories of visiting Grandma’s house, right? How about the campaign for a similar candy called Reisen or something like that. They keep filming the exact same extremely lame dialogue over and over, with only the setting changing (on the street, in the airport, etc.).

Candy company rep, to a passing group of men: “Hello, would you like to try a Reisen?”

Responses (devoid of any acting ability):

“Um, well, sure.”

“MMMMM!!! Chocolatey!!!”

“But not too sweet!”

(Read: A Real Man’s no-nonsense chocolate candy. I say the boss’s kinfolk spearheaded this campaign, in the misguided interests of economy.)

I must agree with the ESPN Sportscenter commercials. I too would buy a DVD full of them.

X-box (I think) is running a new ad campaign. The first one I saw had Payton Manning walking around with a book trying to memorize smack phrases. Later, he’s playing football on-line. After scoring a touchdown he says “your defense is offensive”. (there’s some kind of headset gizmo so you can talk to your opponent). The two guys at the other end look at each other and say “your defense is offensive? What a dork”

X-box again, I think for a game called Socom. It’s a war game. There’s three guys with headsets on, running around with their guns during real intense action. They finally get killed. They all sit back with sweat on their faces saying “who are these guys?” Cut to a scene of obviously real Army guys in cammies in a tent in the desert, they look at each other and say “like shooting fish in a barrel”

One I can’t believe, is for some sort of Vodka. Their tag line is “intelligent night life”. In the commercial, these guys are in the laundrymat. Three girls come in. They (the guys) start dumping all their soap in the machines to make a lot of foam & they all start dancing in it. At the very end, one guy is standing there with a smile on his face. The girl comes up from the foam with a smile on her face as if she had just given him head.

Faves -

Apple - 1983 Super Bowl “1984”

  • saw it when I was a kid and it resulted in me falling in love with advertising (and getting my degree in it) years later.

Outback Steakhouse -

  • dad comes home with two bags of takeout, little girls come out screaming “daddy”…he kneels and opens his arms, they take the bags and run back inside the house.

Previous IBM Campaign
(before the current one with magic binoculars and pixie dust)

Joe Isuzu
(they actually cancelled that campaign because it KILLED their car sales)

Budweiser - Wassup

Fedex during the 2000 superbowl - they just showed a test pattern for 30 seconds. Voice says “we had computer generated dancing monkeys, lazer lights, explosions and the greatest actors in the world - but since we chose the wrong shipping company it didn’t get there in time…”

(truly a perfect ad IMHO)

Cheese - The Power of Cheese campaign
Hated Ads:

Carrot Top

Those insipid juicy juice kids

10 10 220 (although kudos for bringing back Mr T)

Old Navy - brainless idiot and super plastic surgery sidekick
That’s off the top of my head…

Daylon
B.S. Advertising - University of Texas 1996!
(Hook em!)

I must add to my previous post.

Anyone from the Tidewater area of Virginia will probably know what I am talking about.

The new S&K Menswear holiday commercial (with the bastardization of “Jingle Bells”) really bothers me. I am normally a very stress free, laid back person but something about this commercial makes me want to put a fork through the forehead of that guy at the piano.

(Keep repeating to self: "Christmas is a time of peace, Christmas is a time of peace…)

We’re inflicted with that ad here as well. And really, just forking the guy is far, far, far, less than what he and everyone associated with that commerical deserves.

My new favorite is the Heinken ad which shows all the office workers busily shredding documents and dumping them out the window. Priceless!

Funny thing Chevy truck commercials that only people in Texas (I think) will get…

Bob Seger’s campaign with “Like a Rock” singing in the background has officially lasted longer than his actual singing and recording career.

Personally, I just think that’s damn funny.

D.

One more -

Commercial for Wranglers with the song “Fortunate Son” in the background… they just play the patriotic “Hail to the red white and blue” line…

something just seems wrong about taking a serious anti-war tune and playing that one little snippet to sell jeans…

just a thought…

D.

Especially since the jeans are probably made in Mexico, or some other impoverished nation where the workers are only paid pennies on the hour. Sort of like when Chrysler was using patriotic stuff to sell their minivans which are built in Canada.

Like - The Computer Associates commercials. They’re the “Intruder in Sector 12” one and the one about making sure your data is backed-up with the business guys getting knocked out.

Hate - The Joe Boxer commercials with that guy dancing around. That man is far, far too happy.

Just thought of another one. The new “butterflies” campaign for MSN 8.0. Simply freaking rediculous.

Especially the one with the butterfly / bodyguard that shields the mother and the kids from loud music, gambling, Heidi Klum.

I’m sure what they didn’t show was the three guys at the 3-card monty stand beating the living crap out of him after he tossed their cardboard table, followed by his butterfly likeness on a milk carton. “Have you seen me?”

D.

Ick-

The commercial for the Gazelle cross country skiing *“exercise” machine. With the grossly over-pumped up, loud, obnoxious, egotistical (based on what I have no idea), scraggly pony-tailed personal trainer.

*The “exercise” part is alleged only. As I’ve read, and as can be seen, momentum is all that’s going on here. The pedals fly effortlessly at a ridiculous pace. No resistance provided. The only thing being achieved seems to be making sure your hip joints still permit back and forth leg motion, and that your hands can grip things. :rolleyes:

This commercial is also cruelly stretched out to an infomercial late at night.

One of my favorite car commercials ever was the 1997 Toyota Camry “Everyday People” ad, featuring the Sly and the Family Stone song by the same name. It wasn’t funny or clever, but it just worked well. Made me want to go out and buy a Toyota, which I suppose is what a good ad is meant to do.

Oh, and I HATE “Zoom-zoom!” Too bad, the new Mazda 6 looks like a nice car. Hate to see it spoiled by that annoying ad campaign.

-Andrew L