Why do mattresses generally have a floral pattern printed on them? Except for the five minutes per week it takes to change the cover sheets, nobody ever sees it, let alone a guest. And why floral? Why not smiley faces or ,er, trilobites?
I suspect the answer lies in the mattress showroom, where intelligent consumers know that the mark of a good mattress is its sporting of mauve daisies. More to the point, is this serious marketing or just lazy it’s-always-been-done-this-way marketing?
It’s camouflage. For later on. 'nuff said.
I worked in the mattress business for 20 years, and no one could ever give me a good answer. And some of the ticking (what the cover is called) is very expensive material. I think you are right it seems to attract people in the showrooms.
It hasn’t always been that way. Just 40 years ago or so mattresses and pillows were most often covered with blue and white stripped ticking.
I can’t imagine that it’s for any purpose other than to make the matress look nice in the showroom.
I’d seriously side with those that say it’s for marketing. I mean, it’s the most important time in the mattresses life where it’s not being covered… it’s been sold.
Furthermore, and I mean let’s get serious here, what are you thinking when you get a mattress? Women.
Or, more importantly, you’re thinking the same thing a woman is thinking, “Oooo, that’s nice.”
Some marketer, or salesman, years ago, included that design on their mattresses and sold so many of them their competitors decided to copy it.
Better camouflage still would be to print maps on them.
My mattress has a plaid design. I never noticed anything about the flowers.