The idea of food products and “botanicals” is still solid marketing. Most products sold, though, have little if any yarrow-root extract or whatever.
In the early part of this century, there was a fad for using food names in products - beyond the mousse effect. I thought possibly it was an advertising strategy to lure women on diets.
The big thing now is the Elizabeth Arden trope - all the expensive products are from an alleged spa or eyelash curler to the stars.
My guess is, we’re heading into another “scientific” sales pitch era.
Either way, with the except of Mary Kay and products of the Cosmair corproation, it’s all made in big vats in New Jersey USA.