Back in the early to mid 80s when Lee Iaccoca pulled Chrysler from the brink he proposed a merger between Chrysler and Ford.
Ford was economically stable and Chrysler was running lean.
As I understand it, the merged company would compete with General Motors more strongly, as GM’s 5 divisions overpowered Ford’s and Chrysler’s 2 each divisions.
The Merged company would consist of Ford, Lincoln, Chrysler, and Dodge.
Ford and Dodge Trucks would merge into a single marque and model line, as would Mercury and Plymouth, which would be a clearinghouse of badge-engineered models from the rest of the company’s line, as well as badged engineered Mazdas and Mitsubishis.
This would’ve been great for Iaccoca…ChryCo #1 man and former FoMoCo #2 man…being as he still had the largest amount of Ford stock shares outside of the Ford family itself.
Unfortunately, Mr. Henry Ford II…the man who FIRED Iaccoca in the first place…effectively put the kibbosh on the whole deal.
Do you see any problems with the proposed merger…reasons why it wouldn’t work?
Do you have any predictions of what the Merged Company would’ve been like?