Renob: Furthermore, who cares if local radio and TV stations are being bought up by a few conglomerates. These congolmerates are in it to make money, and they respond to their audience in order to make that money. If their audience wants a diversity of viewpoints, they’d be bad businessmen if they didn’t respond.
Nope. It’s a common “market-fundamentalist” fallacy to believe that market forces inevitably require producers to offer consumers what they want most, instead of just what they’re willing to buy. But it doesn’t work that way.
Businesses are not directly motivated to provide the maximum possible choice to consumers, even if that’s what consumers would ideally like best; they are motivated to make the maximum possible profit. If reducing and homogenizing the available media offerings will save media owners more money than the amount they lose by turning off customers with “dumbed down” products, then they’d be bad businessmen if they didn’t “dumb down”.
And in fact, that’s exactly what’s been happening with increasingly consolidated ownership of local media outlets. Since the 1996 Telecommunications Act largely deregulated media ownership, more and more stations have been taken over by fewer and fewer companies. They save money by cutting out local and alternative content in favor of homogenized “voice-tracked” programs and widely syndicated shows. The resulting negative impact on media diversity has been documented.
Is this really what the audience wants? Judging from the overwhelming negative reaction in public comment (and from a majority of Senators, Democrat and Republican alike) to recent FCC proposals for further deregulation, the answer is no. Radio listeners don’t like not getting local news or hearing local artists; musicians don’t like media companies threatening them with reduced airtime if they don’t use company facilities for their live performances; and nobody likes FCC commissioners taking expense-paid junkets on Clear Channel’s dime. But just because the customers don’t like it doesn’t mean that market forces alone are capable of getting rid of it.
*There are a variety of [cable] TV stations for just about everyone, and that includes liberals and conservatives. *
Please name some that aren’t owned by major media conglomerates and don’t get most of their product from one or more of them.
There are, as mentioned above, many cable channels, the Internet, a variety of newspapers (both dailys, weeklies, and local independents), and satellite radio.
Actually, local newspapers have been folding and merging with big media chains even faster than local radio stations, and their owners increasingly control other forms of media too. They are not forming a bulwark against monopoly domination of media viewpoints.
*The media is becoming increasingly diverse and the barriers to enty are much lower than before. Any jackass can put up a website at basically no cost and have his or her message spread to the world. *
You may consider the increasing availability of jackass websites an acceptable counterweight to the decreasing availability of independent, local, professional media sources, but I’m afraid I don’t.
It’s great that we have the Internet and all its information, useful and useless alike; but that doesn’t mean it’s capable of filling the traditional role of broadcast and print media. For one thing, as with cable vs. broadcast channels, internet access is still much less widely available than other forms of media.