German speakers: would you please help translate a brief passage?

[commasense]

I need to write a brief piece based on this German news item. The free machine translations I’ve tried so far don’t fully capture the nuances. Would you mind helping?

Die Cinemaxx AG und die Imax Corporation haben gemeinschaftlich beschlossen, ihre Kooperation im Cinemaxx Bremen zu beenden. Wie der Cinemaxx-Vorstandsvorsitzende Christan Gisy erklärt, sei die Resonanz nicht durchgehend in der Form gewesen, dass man von einem vollen Erfolg auf allen Ebenen sprechen könne. Erledigt ist das Thema Imax für Cinemaxx allerdings nicht, vielmehr wolle man laut Gisy "gemeinsam nach neuen geeigneteren Standorten suchen, da die Akzeptanz und die Nachfrage für das Produkt Imax gegeben ist.” Der Ausbau der IMAX-Technik in Bremen erfolgt ab 28 Januar, der saal wird dan mit einer Silberleinwand ausgestattet, die die Fläche der bestehenden Leinwand noch übertreffen soll, zudem wird ein Tonsystem von Meyer Sound installiert.

I get that Cinemaxx and Imax have decided to end their joint venture in the Bremen Cinemaxx theater.

It’s not clear what the chairman, Gisy, is saying about the announcement, either in the indirect or the direct quotes. Could someone please provide a smooth translation of that section?

Correct me if I’m wrong, but the last sentence seems to say that the removal of the IMAX equipment will begin on Jan. 28, and that a new, larger, silver screen will be installed, with a new sound system from Meyer Sound.

[Found_In_Translation]

I think you approximated the meaning of the text pretty well.

The first part consists of all sorts of euphemisms for ‘we picked the wrong location so it didn’t work out and now we quit’. Then they are talking about their plans and what will happen in Bremen.

Cinemaxx AG and Imax Corporation made the joint decision to end their cooperation in Cinemaxx Bremen. Cinemaxx CEO Christan Gisy said that the response was not consistently of the type that could be considered a success on all levels. Cinemaxx will not shelve the Imax idea completely, hovever. According to Gisy, the partners will look for new, better suited locations because consumer acceptance and demand for the Imax product is solid.

Dismantling the IMAX equipment in Bremen will start on January 28. The movie theater will then get equipped with a silver screen that will be even biger than the current screen. In addition a sound system from Meyer Sound will be installed.

‘Ausbau’ can mean both ‘dismantle’ and ‘expand’ but the contexr makes it pretty clear that they are taking the current system out.

[John_Mace]

Cool post/username combo!

[commasense]

Thanks very much, FIT. That makes sense.

[DMark]

@Found_In_Translation

‘Ausbau’ can mean both ‘dismantle’ and ‘expand’ but the contexr makes it pretty clear that they are taking the current system out.

This is exactly why translating from German to English can sometimes be so frustrating. I read the article and it was exactly the word “Ausbau” that threw me off. Normally that just means “construction/expanding” - which would change the entire meaning of the article. Just wonder why they didn’t use the word “Abbau” (dismantle/break down) instead - then it would have been far easier to translate. Ah - the subtle nuances…can drive me nuts.

Thanks, Found In Translation, for my German Lesson Of The Day.

[Mops]

@DMark

This is exactly why translating from German to English can sometimes be so frustrating. I read the article and it was exactly the word “Ausbau” that threw me off. Normally that just means “construction/expanding” - which would change the entire meaning of the article. Just wonder why they didn’t use the word “Abbau” (dismantle/break down) instead - then it would have been far easier to translate. Ah - the subtle nuances…can drive me nuts. …

They used the term Ausbau for a reason here IMO. Ausbau in this context stresses the removal of the IMAX equipment rather than its dismantling, so the implication to the reader is that the investment will be partly recovered.