It’s at least as old as the printing press. When I worked for a film house, the local college newspaper would print movie times right next to our ads, and have a movie starting 30 to 45 minutes later than our ad clearly said it was scheduled (and our ad always checked with our semesterly schedule we printed, that was everywhere for free).
But guess who people got mad at? And there were always people who thought we ought to “honor” the paper’s misprint, meaning we ought to have a second location, and run the film over there reel by reel to have a second show for the latecomers.
If the paper that made the screw-up wanted to rent a second location, another projector, and pay another projectionist, sure.