Great Honda Ad Link!

I normally don’t forward on links, but here is the second link I have posted in a week. It seems to be a quite popular download, so if this has already been referenced here on the boards, my apologies. At any rate, a friend sent me this and I thought it was pretty amazing. Here is what she wrote:

"There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn’t work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it’s two minutes long, so every time Honda UK airs the film on British television, they’re shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history Honda executives figure the ad will soon pay for itself simply in “free viewings” (Honda isn’t paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six - and only six - hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) uses parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real.

Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. they look a bit weird in the commercial."

I remember seeing that last year or so. It’s probably one of the most impressive Rube Goldberg contraptions I’ve ever seen, particularly because it’s all real, and real-time.

Snopes fills in some of the details of the history of the advert: http://www.snopes.com/autos/business/hondacog.asp

This one seems much longer than the previous one.

Damn…I should have thought to do a Snopes glance, but glad to hear it is all true. I wasn’t aware that this ad has been around for awhile…but I still think it is very cool.

However, I am shocked, shocked I say, to discover this link that I posted doesn’t seem to get anywhere near the viewership of the Great Magic Trick thead I also started recently…you don’t think the fact that there is no nude woman at the end of the video has anything to do with that, do you guys?

Yeah, that’s an old one. Been on the internet for a year or two. But still fun to watch. Anyone know if those other 605 takes are available anywhere, preferably with the voices of the crew included? :stuck_out_tongue:

Anyway, here’s a parody I think you’ll enjoy.

Yeah! Connection!

Why would they spend all that money when it could have been done so much easier with CGI? (and hardly distinguishable, at first I was pretty incredulous at the claim it was real. After seeing the Snopes link, I am still slightly incredulous)

Because it wouldn’t get near the buzz if it were CGI that it’s gotten with people knowing it’s actual car parts. A couple of 15 year olds could do a CGI version, but how many people can disassemble a car, figure out how to arrange all the parts so that they do all those nifty things and get it all to work without camera tricks? That speaks volumes not only about the filmmakers, but also about the nature of Honda parts (since it implies precision manufacturing) that you wouldn’t get with CGI. People who see that ad are naturally curious about how it was done, and if they hear it was done with CGI, they simply say, “Ah, of course.” but with it being real they become interested in everything, and will more likely view it multiple times (thus implanting a postive image of Honda in their minds).

Weird Al Yankovitz would be proud…

Great parody, and further proof this is indeed an ad that has been around the block for awhile…musta missed it when it first came out.

Darn, I wish you would just let me be baffled without having to be so accurate about things.
(actually, I bet most people who see it, internet geeks aside, don’t do the requisite research to determine whether it’s real or not)