The new Ashton Kutcher-Katherine Heigl opened Friday. It wasn’t prescreened for critics and so the reviews started popping up on Rotten Tomatoes only yesterday. As of this post, it’s at 6% with 2 “fresh” and 33 rotten. Aong top critics it’s 0-12.
So okay, it’s a crappy movie that they tried to sneak by the critics, etc. They even tried to lay on a line about spreading word of mouth via Facebook and Twitter instead of the traditional methods. But they forgot: “Thou shall not tick off critics.” and they are paying dearly for it. RT is doing its part by picking the best quotes to highlight. E.g.,
“Whatever germ of an idea there is, it’s quickly killed by witless writing and migraine-inducing direction.”
“Is it some monstrosity of awfulness, as its lack of advance screening suggested? No, that would imply at least a spark of some kind. This is just an empty summer hodgepodge of stale romantic comedy exchanges, witlessness and lackluster action.”
(My bolding.)
“Don’t tell me I’m making too much out of nothing, because the steady drip-drip-drip of nothings like this are killing us all.”
“It’s so ineffectual and unfocused that after it’s over, you’re not even sure you watched a movie.”
And the Grand Prize is:
“It’s the summer movie equivalent of Cheetos – totally unnatural, bad for you, possibly cancerous, but a guilty pleasure to indulge in with your girlfriends, possibly while drunk.”
That last one is one of the two “fresh” reviews. Which is why I use quotes.
Ms. Heigl has another movie coming out in October (not a good release date): “Life as We Know It”. The trailer is bad. Really bad. As in she has pooh on her face bad. (And that’s a green band trailer. The MPAA of course doesn’t have any double standards.) A clearly trite movie that will be compared unfavorably to “Baby Boom”.
I’m not normally one to resort to <insert German word for enjoying the failures of others>, but I think Karma is having a good time here.