It was… a lot like a regular burger. Indistinguishable, probably. If someone had given it to me unaware, I doubt I would have known the difference.
A little on the expensive side, $7.33 at BK (sandwich only), but I’m guessing scale will bring that down before long.
Overall, I welcome this development. It came along much sooner than I expected.
I agree. I’ve had them a few times; the first one was at a place which over-cooked it a bit; the exterior was too crispy which gave it away. The next couple of times they were cooked right and if I didn’t know what it was beforehand they’d have fooled me.
When will it be colloquially called the Impostor Bull Burger?
Good to know. I don’t care what it’s made of as long as it’s delicious. Soy burgers aren’t. Faux Gras (soy-based foie gras substitute) *really *isn’t.
Come up with an Impossible Bacon and an Impossible Saucisson and you’ll make a vegan out of me yet.
Cool! I’d like to try one. I have no plans to become vegan but I would like to reduce my meat intake, both for health and environment reaasons.
I like the impossibles I’ve had in restaurants. Nice burger experience. We bought a couple beyond burgers to cook at home, and my wife didn’t cook them long enough, so they had a weird texture. My wife and daughter couldn’t finish theirs. I tossed mine in the pan for longer and it was delicious. I tried talking them into doing the same, but they were already dead-set against finishing them.
ETA: We’ve gone vegan this year, and I do know these processed non-meat burgers aren’t any healthier than meat, but it’s nice to have a burger option once in a while that keeps me on the vegan path.
“Healthy” is for losers and weaklings who can’t deal with coronary disease by the time they’re 30. Feh ! Eat congealed grease on your feet instead of masticating soy granola on your knees, is what Stalin would have said. If he’d been an idiot. I mean more of an.
I tried the Impossible Whopper (w/cheese; I’m not a savage) ASAP here in Las Vegas and have now made it my go-to fast food choice. I haven’t eaten meat in about 30 years and have had to look at a few of them pretty critically because I have no reference point; for all I know it’s a ground beef patty.
Veggie burgers have fewer cholesters* than meat burgers; there’s that.
*That’s how we measure cholesterol, right? In cholesters? 
I expect these things might be kinder to the environment, but they’re not really any healthier than beef.
In keeping with their theme, Burger King should call it the Pretender.
The target market isn’t vegetarians, it’s meat eaters who would like to reduce their environmental footprint. The vegetarians are already acclimated to eating a roasted piece of sliced beet on a bun - this is for people who really enjoy the flavor and mouth feel of ground beef. We’re fine if it isn’t any worse for us than ground beef.
There is also the matter of the GMO soy, and exposure to glyphosates from Roundup…
https://www.momsacrossamerica.com/gmo_impossible_burger_positive_for_carcinogenic_glyphosate
Had my first one on Sunday. Put it on the grill and made sure it got a good dose of smoke, cooked it 3 minutes on each side per the package instructions, and served fresh off the grill, nice and hot.
I was unimpressed. It made a decent seat for cheese and mustard, but unadorned it was so bland it was nearly tasteless, and the texture was closer to mystery meat hot dogs than real meat. I gave one to my daughter without telling her what it was and she was neither impressed nor revolted.
Not only that, but it left residue on the grill that I had to scrape off. At least that part was like a real hamburger.
I had an Impossible Burger at Red Robin a couple of months ago. It was somewhat underwhelming actually, IMO. It was close to the real thing but also just something kind of odd about it. Maybe it was mental on my part, I don’t know. I got it with the melted Swiss and mushrooms, which I have always loved on a regular burger.
IMO the Beyond Burger is better. It doesn’t taste like a real burger but also doesn’t taste like one of those mushy soy burgers that have been around for years, either.
Your first one what? Beyond, right? Because AFAIK Impossible Burgers still aren’t sold in stores.
Not yet, but they just got cleared by the FDA for direct-to-consumer sales, so should be soon!
(I’m not as impressed by the Beyond — it has an odd scent to it that I don’t like, but I haven’t noticed anything like that with the Impossible.)
I’m a vegetarian*, and I like both the Beyond Meat burgers and Impossible Burgers. I think they’re both a good approximation of the taste and texture of burgers. Not quite like the real thing, but pretty close. The Impossible Burger has a bit of a peanut taste to me, which is a little unusual, though not bad. I also didn’t have great success grilling my Beyond Burger, but I’ll be giving that another shot.
TGI Fridays does a pretty good Beyond Burger. There’s a medium-sized chain called Houlihan’s that does a good Impossible Burger. I’m happy to have either.
I also recently tasted the Beyond Meat bratwurst. The texture was just a little off – they didn’t quite snap when I bit into them the way a nice firm brat should, but the taste was really remarkable. Of all the meat alternatives I’ve had, I think they’re the most likely to fool a meat eater.
Oh, and I don’t care how healthy they are. I’m a vegetarian for animal compassion, environmental, and other reasons. As I’m eating my Impossible Burger with a mound of fries, downing a few beers, and considering whether I’m going to have a dessert and maybe smoke a cigar later, my health isn’t the main thing on my mind.
*Mostly. I succumb to temptation once in a while. I really should go vegan for the animal compassion reasons, but my poor willpower and growing kids are my excuses for keeping eggs, milk, and cheese in the diet.
I tried a Beyond Burger a couple of weeks ago. The taste on the surface is really good and would have fooled me. Its texture is still a little too light and doesn’t quite have the bite of actual beef. Also, it leaves an aftertaste of burnt cereal.
Still, I consider it definitely edible – in notable contrast to tofu products.
Who, exactly, are “Moms Across America,” and why should I listen to them?