Given an opportunity to stand up for what is right, Hallmark has buckled under pressure from conservative idiots and has pulled an ad featuring a same sex wedding. Gay marriage has been legal for four years, and somehow this is still controversial enough for Hallmark to fold like a piece of wet cardboard. As if their horrid Christmas movies wasn’t enough reason to hate them.
Since this is GD, do you have a cite?
As to the OP:Yeah, it sucks. But it’s Hallmark. Consider their audience. And why are you watching Hallmark Christmas movies? Are you torturing someone for information? I’d crack in five minutes.
I think Hallmark’s audience probably skews old, white and conservative. Outside of the occasional Columbo episode, I never watch that blandiest of bland channels.
It is probably a sound business decision for them. You want to make it unsound? Start some sort of boycott for their advertisers, but I suspects Depends and the like will be sufficiently immune to a liberal boycott.
I dont blame Hallmark so much as “One Million Moms” = what a bunch of bigots!:mad:
I don’t watch Hallmark, I don’t even have a working TV, I ran across the information here…
…from the Bing start page.
I think they are 975,000 moms short of that number.
The corporate doublespeak coming out of Hallmark is annoying, but I guess they can’t say “Hey, man, We’ve got nothing against gay people, but our audience is a bunch of elderly bigots. What are we gonna do?”
But wouldn’t it be wonderful if they did say that?
Y’know how us coastal elite types consider the middle of the continent and its waves of mediocre hicktacularity “flyover country”? On my remote control, the Hallmark Channel is flipover country.
[sips a café latte, sneers]
I actually tweeted on the Hallmarks page. I do maybe two tweets a year. This pissed me off, I thought we were over this by now.
That was a lovely little ad.
To the right, tolerance is wrong. To all right thinkers, the right is wrong.
This is likely generally true, but Hallmark’s Christmas movies (as bland and predictable as they are) are surprisingly popular among younger people, particularly younger women – I suspect that they’re the emotional equivalent of comfort food. There’s always a happy ending, and they’re filled with traditional, nostalgic Christmas imagery.
Bear in mind that Hallmark, itself, is a conservative, family-owned company. If one watches any of the Hallmark Christmas movies (my wife adores them, and so, I wind up watching a lot of them “by osmosis”), you’ll notice, for example, that there is never even a hint of sex (the heroine and the man she falls in love with will share three kisses, max), and no divorce, either – while one of the tropes in the films is that the male character has a young daughter, those men are always widowers, never divorces.
Given that, I think I’m not surprised at all that they agreed to pull the ad in question. Disappointed, but not surprised.
Ugh, those movies are awful. Even my younger sister (who does love her some glurge) can’t watch them. SNL did a quite funny parody of Hallmark Christmas movies last night.
THIS is the response Hallmark should get!
Cancel culture exists on the right, too.
This was posted in post 4. Hallmark has already changed their ways and apologized.
They knew they were in trouble; they felt their blood draining and made a weak and cowardly response.
It was an inferior venal caving.