It is good to know something about your customers before you commit a lot of resources to preparing an initial quote. This is especially true when you are selling a private individual a system that may cost as much as one million dollars American. Plus, we’re nosy. Thank God for Google and the internet!
However, many of our recent leads have no web presence at all. None. Zero. As little as my wife, except you’d think some multi-multi-millionare venture capitalist or owner of a very large business would be EASY to find. Nope. No interviews in Business Week. No newspaper articles. No legal dealings. No nothing.
This is strange. I’m used to finding what they paid for their lots. One customer has a historic home with its own website and she keeps the folks who run the site updated about the restoration. Another customer built his own site chronicling the building of the house.
How, in this day and age, does somebody with more than two nickles to rub together manage so much privacy that I can’t track him down? Has it become chic to do this?