Doesn’t sound like an effective thing to do. If anything rubbing should lead to more bleeding. WAG - bias, due to selection of the cases where it goes away quicker. If its so minor that you can rub it with a comb, without excruciating pain, then it will go away quicker than a more severe bruise.
The clot is outside the circulatory system… The clot can’t get into a vein to cause the danger.
I’ve used to a tube of chapstick (as in the side of it, rolled flat between palm and neck) to roll out some pretty severe hickeys - I always assumed it helped spread the blood out more so it was less concentrated to one spot and therefore less noticeable. But mayhap not?