The theme of the ad is ‘unexpected pleasures’. A man parks his car and is about to put some change into a parking meter. He notices that the time shown by the meter says 2:52, but that it expired at 2:27. He then smiles and leaves without paying. What just happened? First of all, no one smiles after saving a quarter. But more importantly, won’t he get a ticket?
I took it to mean that the meter had 2 hours and 52 minutes of time left on it, meaning that it is 11:35 AM when he approaches the meter.
I think it meant that after buying this car, you’ll have to look for ways to save every penny you can to afford it.
I agree. The meter says expires at 2:27 not expired.
Yeah, he found a meter with a ton of time remaining on it.
Similarly, that report card one? When the dad says “whatever”, it means he’s not going to raise a huge stink, he’s just going to sign it and get it over with, so the kid catches a break.
Unexpected pleasures.
(Given how much time and effort goes into shopping for a car, not sure how that qualifies, but that’s advertising for you.)
I think you’ve got that wrong. The kid got unexpectedly GOOD grades. That’s why the mom and dad fist bump–presumably they had some influence in the matter and are proud of the result. It’s the KID who says “Whatever,” because he’s a teenage boy and teenage boys can’t appear to give a shit.
Here’s a different version that makes it more clear.
Yikes. So the kid brings home straight As and the entire reaction is “whatever” and a nonchalant fistbump between the parents? Maybe the unexpected pleasure is that they’re normally raging alcoholics who beat the shit out of the kid every single day except this one.
Between that and the clearly intended close shot of a nonsensical parking meter I think they were going for the surreal.
Thanks, that one was bothering me for a while.
Now Tim got his unexpected pleasure. But what about Erica?