Ok, I’m in France (as an American who’s previously lived in the UK for almost a decade). They’ve pulled the affected meals off the market here, too. The difference is, horse meat is perfectly acceptable here. There’s a whole horse section in the supermarket. It isn’t a case of too pretty to eat.
So what’s the big deal?
Labeling and a dirty chain of supply, are at the top of that list.
People want to read a package and know, beyond any doubt, what’s in that package. (Unless you’re like me and play Chinese grocery roulette on a regular basis). Why do we want to know what’s in there? We don’t like surprises. Some of us have religious reasons for this: we want to see a label that says ‘halal’ or ‘kosher’ and believe that. Otherwise, eating becomes extremely difficult. No one, not even the French, wants to have to think about their food that much. Also, we’re paying for beef. Everyone wants what they’ve paid for. If you’ve paid for ‘Black Angus’, you do not want Bessie, the run-down-dairy-cow, let alone Shergar.
Then there’s the supply chain. Here, there are horse farms that raise horses for meat and abattoirs that slaughter horses for human consumption. In some places, your mind might automatically go to all the old horses sent to be made into dog food. I’m sure that happens here, horses into dog food, but we’ve been assured that these supply lines are different. You, the human, will not be getting the broken-down, veterinary drug-laden horses. You will be getting the equivalent of that Black Angus, a happy horse raised on a farm somewhere, for that express end. The meat looks good in the store, bright red and incredibly lean. It actually doesn’t show up in ready meals- if it does, I haven’t seen it. There just isn’t that much demand. But it’s available and it’s eaten.
Now, instead of the expressly reared horse, you’ve got horse entering the chain that has been shuffled about so many times that it looks as if it’s provenance is being intentionally lost. And it’s testing positive for drugs that shouldn’t be in things meant for human consumption. When I can go to a major supermarket and tell you the name of the farmer that raised the rabbit I’m buying, that kind of obfuscation is upsetting.