According to Advertising Age magazine, Island records is seriously considering selling product placements in song lyrics. In other words, cough up the cash and Sting will find a way to work the word “Volvo” into a rainforest tune. Bob Marley must be spinning like a top.
Here is a link to the article (a little late. It’s from September, but I just found it today. Apologies if this has been posted before.)
I’d like to believe lots of artists would rather violate contract or just make pure ad jingles out of spite to show record companies they aren’t willing to sell space in their lyrics.
However I have no doubt labels can’t just clone up some more pop-queens, rap-stars and fake rockers who are willing to do this shit.
It all started with “Little Red Corvette”!
"Little Red Corvette,
Baby you’re much too fast
With your 400 horsepower engine
and your independent suspension for handling at high speeds
The 50th anniversary edition is out at a dealer near you
I need to find a love that’s gonna laaaast"
That’s the extended remix, I believe.
I met her at a bar on a Carnival™ cruise
Where you drink Coors Lite™
and it fizzes just like Pepsi™ Cola
C-O-L-A Cola
She sauntered toward me
and asked for a Camel™
I flipped my Zippo™
and in a smoky voice she said, Polo™
P-O-L-O Polo™
I la la like R.L. Polo™
You know, I used to think that current pop music couldn’t possibly get more plastic and commercialized. And you know what? I was right. Honestly, who cares? Any artist who goes along with this shit isn’t worth listening to in the first place. Does anyone here really care if the next Britney Spears single is about her Nokia cell phone?
You know, watching X-Files with no lights on, like Harrison Ford I’m getting Frantic and like Snickers I’m guaranteed to satisfy. But I find this new plan for product placement in songs to be disgusting. Anyway, I like a girl who wears Abercrombie and Fitch. We do it like they do on the Discovery Channel, and we do it doggy style so we can both watch X-Files.
You know, I used to think that current pop music couldn’t possibly get more plastic and commercialized. And you know what? I was right. Honestly, who cares? Any artist who goes along with this shit isn’t worth listening to in the first place. Does anyone here really care if the next Britney Spears single is about her Nokia cell phone?
I think Miller make a good point there. The mainstream music industry is already so fucked up that this is just about par for the course. Sad though.
We saw Mike Myers and Britney Spears in AP3 and in the Pepsi commercial simultaneously promoting Pepsi, AP and Britney. Product placement in lyrics is not that much further.