What makes this product different from their regular Dutch cocoa (silver label)? I googled around and couldn’t find any exact explanation.
I did find that the Hershey’s special dark chocolate bar has more than 3 times the caffeine and more than twice the theobromine than a regular milk chocolate bar. I’d say that’s possible for the special dark cocoa as well just from noting its effects on me.
http://www.hersheys.com/nutrition/caffeine.asp
http://www.hersheys.com/nutrition/theobromine.asp
So what causes this increase?
I also found the cocoa can be alkalized to different degrees.
http://www.dutchcocoa.nl/spec03.htm
Here are the differences in their nutrition facts on the containers.
substance - Hershey’s regular Dutch cocoa, special dark
Sodium - 0 mg., 95 mg.
Dietary fiber - 1g., 2 g.
Iron (% PVD) - 10, 15.
Is the increased sodium is due to more alkalizing agent - sodium bicarbonate, perhaps?
In summary: what are the causes of the different color, taste, amounts of caffeine, theobromine, and other substances between the two cocoas?