Adverts before films in cinemas. Crap anyway, unless they’re funny. But this one takes the fucking cake.
This may have been pitted already. If it hasn’t been, WHY THE HELL NOT?
Ten. Minute. Advert.
No, I’m not exaggerating.
I challenge you to sit through all of it. The best part? When it seems like it’s about to end, but then doesn’t. Evil .There were audible groans from the audience when it started back up again.
Apperently, it’s already been pulled in Canada, as they were attacked for glamourising gun culture. Sure it does. It’s also VERY FUCKING ANNOYING. Methinks that H&M are responding to the latter rather than the former, here.
I mean…seriously. Just watch it. And then imagine being forced to watch in, on a cinema screen. How on earth did they think this would make people want to go there? (Other than, of course, to set fire to the damn place).
Is there a word for an anti-advert? Something which dispromotes the brand and makes people hate it? This is the epitome of that.
Oh, and one more thing:
Fuck you, H&M.