This isn’t really something I felt strongly enough about to rant in the Pit, but it still irked me.
I had to drive 3 and a half hours from Kentucky to St Louis yesterday afternoon. I don’t have a CD player in my car and the tape player has just been chewing up cassetes lately, so that leaves me at the mercy of the AM/FM radio to pass the time during that drive. So I’m flipping through the stations trying to find something that isn’t country (sorry to you country music lovers, but it just doesn’t do anything for me) and came across an Oldies station.
So I’m doing 75 or so, singing the Summertime Blues with Eddie Cochran and then they play Simon and Garfunkel’s Bridge Over Troubled Water. I’m getting into it, singing along (I can’t hit some of those high notes, but what the hell, I’m the only person in the car) and happily cruising up the Interstate when suddenly, in the middle of this song I was really enjoying, an announcer comes on saying they interupt their regular programming for a special announcement.
I’ve never heard a station interupt a song for an announcement before, and I’m driving along thinkning “What the hell happened? Another bombing? Did one of the Presidential candidate’s plane crash?”
No.
The announcer continued, “We interupt this broadcast to inform our listeners that Simon & Garfunkel is our artist of the day! The 50th caller will win $5,000 and a chance to win a PT Cruiser in Thurday’s drawing!” Then they went back to playing music. Not Bridge Over Troubled Water though - some kind of surfer oldie.
What numb-nuts thought this was a good idea for a promotion?
“Hey, Bob, what will do is, we’ll pick an artist and when their song plays, caller X gets the money.”
“Aw, Bill, everyone does that.”
“Okay, then we won’t tell the listeners which artist we’ve selected for the day and just interupt in the middle of the song to tell them to phone in now. Oh - and we won’t play the rest of the song we interupt either, we’ll just go right into something else.”
“Bill! That’s brilliant! No station has ever arbitrarily interuppted songs before! But won’t this piss off listeners who don’t care about the contest and may be enjoying a song they haven’t heard in 10 years?”
“Yeah maybe.”
“Great! Go for it!”
I changed the station after I heard the surfer music and luckily ran into a classic rock station that was having a Rush marathon. Smooth driving the rest of the way.