Actually, the Pitting is of the Los Angeles chapter of the NAACP.
It is not the entirety of the organization. The NAACP chapters are all pretty much independent and are not taking orders from the National Headquarters.
It IS mind numbingly stupid, but it appears to be the efforts of the five or six people who sit around the Los Angeles offices looking for something over which to be outraged, rather than an actual movement by an entire organization with thousands of volunteers to demonstrate that everyone with skin darker than a grocery bag is a hypersensitive idiot.