I really enjoy using coupons. I think it’s my hunter-gatherer instinct kicking in. I love the feeling of getting a good score. On my last shopping trip, I got 4 tubes of Colgate Total and 3 quarts of Silk soymilk for free. And those are items we like and use all the time.
Like Balthisar, we use mostly “fresh” ingredients. We shop from the perimeter of the store, not the produce aisles. And it’s true that most of the coupons out there are for packaged and processed foods, or cleaning products that I’d never use. But if you look past all the coupons for Go-Gurt and Hamburger Helper, you’ll find coupons for all sorts of good stuff. I just redeemed 2 coupons for Horizon organic milk. I regularly use coupons for Stonyfield Farms organic yogurt, organic soy milks, organic and free-range eggs, Cabot cheeses, and eco-friendly cleaners and household goods. I also use coupons for all those everyday condiments and seasonings that we use with our fresh foods, like Tabasco, Grey Poupon, and Hellman’s Mayonnaise.
There are are a lot of good coupons out there. And if you combine the coupons with sales, you can get a lot of stuff for free or less than 1/2 price–and that includes high-quality perishables. And I never settle for a brand I don’t like just because it’s cheap. There are some things that I just never buy without a coupon/sale combination, because both the coupons and the sales are common enough that I can always get the items that way before I run out of what I have.
I definitely disagree with the OP’s assertion that there are “no good coupons” out there. But there are certain annoying trends on the part of the manufacturers that are reducing the savings that you can get:
–As SBS notes, the fact that so many coupons require you to buy multiples to get the discount.
–Some coupons are marked “no doubling.”
–The 55 cent coupon.
The 55 cent coupon is the worst, because my favorite supermarket doubles coupons only up to 50 cents. I do make special trips to my less-favorite supermarket to redeem coupons between 51 and 99 cents–especially if they’re having a sale on a bunch of items that I have coupons for.
The supermarket by my mom doubles $1 coupons, but it’s so incredibly overpriced in the first place that it’s usually not worth the bother. If I do have time, I’ll stop in and see if they have items on sale that coincide with $1 coupons that I have. I got 6 boxes of Cheerios for free that way.
Of course, Exapno Mapcase seems to be right on about why the manufacturers are cutting back on savings opportunities. Too much couponing de-values their product.