Right, one can not know at the beginning, but tools like the internet, if used properly, can get you a lot of information regarding how to go about on identifying good sources from the bad ones.
The basic tip? Always ask the one telling you to believe in something: “How do you know?” or like Science and media Writer Peter Hadfield says: “What is your source?”
In the following short video one good example comes when a reporter friend of Hadfield send him a Daily Mail report on why planet Mars was red, telling the readers that one scientist discovered that there was an ancient nuclear reactor or explosion that destroyed the planed and the red radioactive material from the explosion covered the planet.
The main point of this fairly easy to do exercise is then apparent, one does not need to look at scientific reports yet, the simple effort of looking at the original cite and for the sources they used many times exposes right away the huge flaws that any non expert can identify.
In the Mars case, the Daily Mail mention the source as Dr. John Brandenburg in an interview in FOX news. (Many who already are aware of this system are already rolling their eyes at the sources already found here, but one has to continue to be sure) Hadfield then Googled the name and FOX News together and got the interview from FOX news, **and then it was clear that the Dr. was only giving his opinion, there was no study cited, nor any experiments that the Dr. used for his claims.
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That should be enough for dismissing FOX and the Mail as unreliable sources, (also that they did not told the reader that the Dr. was not an expert in planetary geology or planetary physics) but if one wants to look deeper, it is also not that hard with the technology of today.
Hadfied then looked at the papers published by Brandenburg and found one, where he did write about the ancient **natural **reactor that possibly blew up on mars, but the paper was not a peer reviewed one, it was just one of hundreds of papers submitted in because of an open invitation for matters to discuss in a planetary conference, that is, papers that are speculative and would rise and fall quickly once the conference took place, as the following publications showed, that idea of the ancient reactor blowing up on mars is conspicuously missing from references in newer peer reviewed papers and academic discussions, IOW, that original paper from Brandenburg was for sure laughed at.
Unfortunately it is clear that that an active dismissal of a ridiculous paper is something that does not get on the way for a good history from FOX, nor it was the conflict of interest the Dr. had in pimping a book (with less sources) on a possible ancient alien civilization on mars raised any flags at the Daily Mail.
Bottom line is that scientific papers tell you that Mars is reddish because of oxidation, not for a past nuclear explosion.
The take home advise is what polls guru Nate Silver does, clean your sources, dismiss the bad ones, even from the ones that you would think are closest to you ideologically.
http://www.fivethirtyeight.com/2010/06/research-2000-issues-cease-desist.html
When you clean up your sources of information, the less work, wasted time you will do. And the less one will look like a dunce if one posts items like that Mars piece in places like the Dope and the OP continues to defend it after others post the good information that it is now fairly easy to find nowadays.