My old time favorite place (the Vermont Country Store) has re-introduced Jade East mens cologne!
This hasn’t been made in years-I loved it (it wasn’t an expensive brand, and it wasn’t a cloying scent.
Jade East hasn’t been available for over 20 years-so how did they get the mfg. to start making it again?
Presumably, they had the old bottles, boxes, labels in stock-and (of course the formla was still in their vault).
Now, if only they would make Jade East “Coral”-I loved that stuff!
I’m geussing it shuold be pretty hrad.
Mabye Raplh shuold wriite then a lttr!
I couldn’t read your post because of your very basic and simple spelling mistakes.
Actually, I’m a little angry.
I’m assuming that both vBulletin and your web browser have a spell checking function.
Please use them before you post!
I *love *the Vermont Country Store catalog! I can sit there for . . well, minutes on end and squeal, “Tangee lipstick! Frownies! Turkish Taffy!” And occasionally order from them: their bedroom slippers and warm flannel pajamas are actually quite marvelous.
I’d imagine that it really ultimately depends on how they made their money on the product.
If it was a relatively small volume, high shelf life product, it might not be so hard to get a manufacturer to produce a limited production run of the item, provided the raw materials, tooling, etc… are still available.
If it was a high volume product that depends on economies of scale to make a profit, you’re unlikely to get a manufacturer to start producing the product again- they’re almost certain not to make money on a limited production run.
Of course, all bets are off if the trademark is abandoned or is one that’s been sold to another company, which is what it sounds like with the Jade East. It’s unlikely that whatever relatively large company marketed the stuff in the 1960s and 1970s still holds the rights, so while it might not be profitable for say… Revlon to market the stuff, it could very easily be profitable on a smaller scale for Vermont Country Store.
Tht was veery dstracting, nto to menton dsrepstctul.
Is there something pithy like tl;dr but that means ‘too suggestive of complete and utter brain decay; did not read’? Maybe something like ‘don’t post while intoxicated’?
Nm
I’m intrigued. Where would those built in functions be accessed on SDMB’s vbulletin interface or Internet Explorer?
Wshooh!
I thunk yuo a wörd.
Spelling mistakes aside…I don’t think that Vermont Country Store actually makes the stuff; it looks like they’re just a distributor.
My best guess (since it happens not infrequently) is that the Jade East which is currently being sold is not being made by the company which made it in the past. Odds are that a new company (probably a small start-up) bought the rights to the Jade East brand name and formula, and re-introduced it. So, they’re not using old bottles and boxes (no company is going to sit on that sort of inventory for 20 years; it would have long ago been sold or destroyed).
There are a number of such companies who do this sort of thing; they buy the rights to brands which were, at one time, well-known, but have either been discontinued entirely, or been largely ignored by their big parent companies. The new owners bank on people remembering the old brand, and buying it based on their good memories of it.
So, in answer to the question, “how hard is it to get a company to re-introduce a brand”: you just need to find someone with enough money, who’s willing to believe that there are enough people out there who will buy it again.
Sigh.
I didn’t want to have to reply to this, but a simple Google search on ‘Jade East men’s cologne’ brought me pages and pages of places to purchase the stuff, and the third page of results had this link.
Long story short, Jade East was discontinued by Swank, Inc. in 1985, but restarted by Regency. Or Songo, if you read the first link.
At any rate, it doesn’t seem to have really been ‘discontinued’, just interrupted. And it’s not the same horrid green color since that particular dye was banned by the FDA.
Interestingly, NONE of the Google links are for the Vermont Country Store, which is probably the most expensive place to purchase the stuff (and an establishment that no self-respecting Vermonter would patronize.)
In my experience, it’s impossible.
General Motors refuses to re-introduce the 1953 Pontiac — or any Pontiac. They won’t even acknowledge my letter.
Jade East was made by Swank? I love it, it’s too perfect! I feel like dressing up like Jill St. John and meeting Gene Barry at a Tiki Bar!
Old-time HP calculators are to engineers like Harleys are to bikers. Some popular models regularly sell for more than the original purchase price on eBay. The HP-15C was produced from 1982-1989, and has just been revived in a limited collector’s edition.
Once in a while HP still does the right thing. Bill Hewlett is smiling somewhere.
I’m not sure what about the story makes you feel it wasn’t “discontinued”. According to that first link in your post:
"By 1988, the two Jade East fragrances were discontinued much to the chagrin of men everywhere. In 2005 the original was resurrected in 2005 by Songo, along with another Swank favorite, Jade East Gold. "
Discontinued in 1988. Brought back by a different company in 2005. In other words, pretty much what I guessed in my earlier post. 
Canadian dental products company Maxill Inc. has purchased the rights to Ipana Toothpaste and is marketing it again. Ipana was once the most popular toothpaste in America, from the 1920’s through the 1950’s.
Bah. Everyone knows the best calculator in the history of mankind is the HP-48GX. Why don’t they revive that one instead?