Though is use seems to be waning, does anybody know how long the (idiotic, in my opinion) teenage slang term “hella” has been around? I personally started hearing in the mid-1990s, (1996 would be my best guess) but several recent conversations on the subject have demanded that I gather more information.
It was hecka common in Northern California (anecdotally this appears to be its region of origin) in the mid-80’s and later by my recollection. Possibly it was in use earlier, when I was still too young to use it.
It was used in Northern California but not Southern California in 1998 – the first time I heard it was from people I graduated from high school with who were going to UC Santa Cruz.
I moved to San Francisco in 1986 and it was very common then. Friends who had moved up from L.A. told me it was not used there (although it was known as “Northern California slang”).
In 1966, when I was shopping the ads in Car & Driver for brighter-than-standard headlights, there were two brands. You could get Lucas or Hella. The ads didn’t use the name as an adverb, but I suppose they were Hella bright.
Except that I heard it at UCSD at the same time! It looks like we switched places. It was the rocker/heavy metal dudes that used the phrase. I believe that it was Wayne’s World that really popularized it over a decade before South Park.
I didn’t see the second movie and only saw parts of the first one. I’m thinking it was the skits. I worked at the campus radio station and definitely first heard it from the guy who did the Heavy Metal show and we used to mock him with WW type talk so I could easily be confusing the two. Given what was going on in my life at the time (hint: I did the reggae show and attended Grateful Dead concerts) my memory just may be a bit faulty.