I bought some earrings on valentines day and I have been seeing ads for those exact same earrings from exactly the place I bought it from every goddam day. On Mother’s day I bought a bracelet from another online jeweler and now I am getting these fucking ads in stereo. Holy shit!!! Do they really think I’m going to buy another one?
Who wrote these algorithms to determine what ads i see because right now it seems like they just repeat whatever my last online purchase was.
I think that is the idea, yes - if you buy something, they want you to get more of it, not less.
I bought gloves on Amazon, and now on Facebook I’m getting ads for…gloves. The exact model/type I bought.
Are these advertisers idiots? Sure, if I bought a power cord I might buy more. But a lawn mower?
You could be showing me things that a mower-buyer might actually click on (hint: a blender for a margarita when I’m done with the back yard…)
But who turns around and three days later and buys a second mower… or TV, or oven?
Yes, a frickin’ OVEN, for Og’s sake! “Golly, hunnybun, this new oven is so nice, let’s knock out the back kitchen wall so we can fit another one in here!” “Well, ok, sweetums, but only if it matches the first one. I hate when families have ovens next to each other that are different brands…”
I’ve always contended that most of a Marketing Strategy is common sense… well, maybe most online strategies are run by lazy execs without any of that (un) common sense.
Having two ovens next to each other is not unusual in a house with someone who loves to cook ;).
To the op I don’t think the advertising is intended to be for things you have already purchased, but for things you are researching. Of course if you are a relatively efficient internet shopper, by the time the ads start coming up, you’ve already purchased.
I get emails from Amazon for things we just bought or for similar items. We recently bought a TV.
Why would we want to know about six other TVs we could have bought?
Luxury! All my fucking ads have CAT PICTURES!
I often get ads for things that you guys link to.
I have a similar feeling whenever I go to Menard’s. They play their annoying hillbilly jingle incessantly in the story, and all I can think is to scream to myself I’m already in your goddamned store buying shit. Stop fucking advertising to me!
I think it’s that they are advertising to you based on what you looked at. They don’t (bother to) record whether you actually bought it or not. Based on the numbers of people who buy vs. those who only look, it’s probably not worth their time to weed out the ones who actually bought.
My pet peeve along these lines is because I recently did a re-fi on my mortgage. Every since I started the process I have been getting mail (you know, that stuff that comes through the slot in the wall) from them begging me to get a mortgage from them. One that I already have. From them. Already. Just did it. All done with the mortgage. Thanks.
Going to 100% support this pitting.
Bought a stove online. Ad after ad for stoves.
Bought a dishwasher on Amazon. Ads for dishwashers.
Just bought a Jeep Cherokee. Wanna guess what’s on my FB feed?
I wouldn’t mind if there was a dropdown on the menu for 'Bought it, not interested", but nope.
This just shows the utter stupidity of “marketing”.
Facebook e.a. know they are selling snake oil (“targeted ads” & “Big Data” my ass). It’s just that their customers, the marketing people, don’t give a shit.
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I think it actually works better than you think. I will admit that I’ve more than once been reminded that I was looking for something by an ad, and it made a sale. Sure, it’s not perfect in the sense that it apparently doesn’t know if you’ve already bought a big ticket item that you are unlikely to buy again, but, for the most part, I think it works okay.
I must be suffering from confirmation bias.
I don’t think I EVER saw an ad that was not mind blowingly off the mark:
I get 2 kinds of ads: Generic stuff & stuff I bought recently.
Right now I am looking at an ad for a children’s saving account that I’ve opened the day my daughter was born (I think this is a “Generic”)
Yesterday I got ads for camping gear I bought last year (the products in the ads are exactly what I bought) There is an ad for a scooter I bought 2 year ago that has followed me ever since.
For 2 months after my summer vacation last year I got ads for rental cars and hotels in the area I vacationed in. Meanwhile I was booking a ski-trip, buying ski gear: the ads for ski-stuff started when I got home.
That cannot be the result of some remotely intelligent process. In Holland (where I live) there are 3 weeks where schools have their spring vacations (staggered). After this period no parent is buying ski-gear. why am I seeing ads for that? Same with the summer holiday stuff; No-one in europe is buying snorkeling equipment in september.
Google e.a. are selling “targeted ads” but they don’t do much aiming. In fact random ads would be better.
I don’t buy that there is an intelligent algorithm that thinks it can sell ski-equipment in april.
My theory is that there was money left in the budget for those campaigns and Google is burning that budget, targetting not me but the company that has the budget.
Or can afford to keep Kosher; one for meat, one for dairy.
Two refrigerators, two sinks.
FWIW – and probably common knowledge – clearing your cookies will usually eliminate the personalized ads for a while.
Since this is the Pit, I get to be pedantic.
The OP saw a Pop-Up Ad? Is it 1999? Are you sure you don’t mean ad? Ad block takes care of the few remaining ones.
To be fair, most Jeep owners need a second Jeep in a few months for spare parts.
I was going to say I get ads for things I just looked at …like ok I looked at heist.com because the girl in the ad was hot and modeling almost see through tights… but now its on every page and its just half ads of between the hips and knees …
Booking.com! I buy a night at Heathrow between flights, and suddenly they think I want to move in there! “We have special offers for a week at Heathrow!”
I will never use Booking. com again because of this. Pests they are.
It’s possible I’m just always logged into Google and Facebook in the background or moreso than you. Right now, just perusing various sites that use Google or Facebook ads, I have a Converse shoes ad (I was looking a few months ago for some Cons, but never got around to buying them, so I am interested in them), a certain type of photo retouching software which I could be interested in (I’m a photographer by profession), an ad for Adobe’s Creative Cloud (this software I already have/subscribe to), an ad for secure data rescue (a 4TB hard drive crashed a couple weeks ago and I was researching data recovery, just in case. I had everything except one personal folder backed up.) An ad for braces. (OK, that one is left field. I do have kids, though, so maybe that?) An ad for a restaurant week (I’m a bit of a foodie.)
So, all in all, pretty decent, and reminds me that I want to get around to buying that pair of Converse soon.