Assuming that my $25 goes into television advertisement for the campaign, how many viewers will that reach on average?
According to this page, $24.76 is the average cost for 1000 impressions of a 30-second commercial in prime time. Obviously that cost would vary depending on time of day, target demographic, etc.
Thank you.
In my experience, they will now spend WAY more than that in mailings over the next few years trying to get you to donate more.
what is an impression? I looked it up and it was an online ad term. How does that realte to a TV Ad? (primetime)
I’m pretty sure it’s just one showing for that estimated number of viewers. The page I linked to mentions $400k for a spot during The Walking Dead, which gets ~16M viewers. That works out to the same $25 / 1000 impressions figure.
But we are talking about TV, not some online video? But regular TV:
According to this page, $24.76 is the average cost for 1000 impressions of a 30-second commercial in prime time.
So like a Cable show like a rerun of Castle or LAW & order or something? They are going to charge for 30 seconds, $24.76 per 1000 viewers?
Yes, TV. Clearly, though, TV can’t measure the number of viewers as accurately as online. Online ads can compute the number of viewings exactly and charge based on that. TV has to estimate based on Neilsen ratings or even just some function of market size. They probably just use a flat rate in many cases.
The article also mentions that ads during the NCAA championships cost $1.55M for 21.2M viewers, which comes to $66 / 1k views. For whatever reason, those views are valued more highly than normal primetime shows. I’d guess that reruns of Castle or whatever would be on the lower side of the average.
Well, average is just. . . average. Advertisers will pay more to reach some viewers (18-34 year olds, particularly men) than they will for others (pretty much anyone over 50.) Plus, of course, what a particular advertiser will pay for a particular commercial at a particular time is subject to a lot of factors. So Law & Order reruns, which tend to attract older viewers, may not be able to attract advertisers for $24.76. They may only be able to charge $12.38.
Meanwhile, a show like Big Bang Theory, which does well with key demographics, even in reruns, can command a higher price.
BTW, an “impression” is simply one message reaching one viewer one time, whether it’s in a newspaper, TV, radio, online or whatever.
oh, thanks, very good answer, thank you