This sort of thing happens even in prestigious, highly desirable areas like the West Village and SoHo in New York City.
When my wife and i visited New York last summer, i was quite amazed at how many vacant storefronts there were in these neighborhoods. Especially since these places, especially SoHo, are packed with foot traffic, and are also home to a whole lot of high-end retailers, from large national chains to internationally-recognized luxury stores to small exclusive boutiques.
This phenomenon of vacant storefronts in the middle of a prosperous gentrified city is, in considerable measure, a function of landlords who expect rents to keep going up and up, and who are apparently unwilling to accept that market rates can travel in more than one direction. The New York Times has done a few articles on these neighborhoods over the past few months, looking at the causes and the effects of high rents.
Bleecker Street’s Swerve From Luxe Shops to Vacant Stores
In a Thriving City, SoHo’s Soaring Rents Keep Storefronts Empty
In places like Bleecker Street, older established neighborhood businesses were forced out as the area became more and more popular, and rents went through the roof. The first NYT story talks about a long-term tenant who had to close when his lease was up and his landlord raised the rent from $7,000 to $45,000 a month. Another, who was paying $2,500 tried to negotiate when her lease came up for renewal, but couldn’t match the landlord’s demand for $35,000.
That’s market forces , right? That’s just how it goes.
But now the landlords are finding that the rents they’re charging are, for most retailers, simply not sustainable. Some big companies like Nike are, as the second story notes, willing to pay massive rents and even take a loss on the store in order to raise their profile in a prestigious, high-traffic neighborhood of a wealthy city. But most retailers can’t sustain this model. As one real estate company spokesperson says in the second article, “I don’t know any retailer who can survive while paying 50 percent of their revenue in rent.”
In areas where everything is retail, this might not matter too much. So what if there are some empty storefronts, right? If the landlord is willing to sit on a property and not rent it out, denying him- or herself the revenue, why should anyone care?
The problem is, in places like the West Village, that this trend has killed part of what made the neighborhood attractive and pleasant for the people who actually live there. There used to be pharmacies and bookstores and butchers and grocery stores in the neighborhood, but none of them can afford to stay, and you can’t buy your medicine or your dinner supplies from Marc Jacobs or a boutique cupcake store.
This is what authors like Jane Jacobs and more recent urban planning critics mean when they talk about livable cities. And it’s why some people are encouraging city councils to do things like slap an extra property tax on vacant storefronts in places like New York, increasing over time, in order to pressure landlords to accept more reasonable rents. I’m not sure that any of these proposals will bear fruit, but it will be interesting to see what sort of city “market forces” end up creating in places like New York.