I don't understand the point of this commercial.

Cafe Society
1

Can someone explain it to me?
A middle-aged lady is driving around doing choirs in a pimped ricer playing Ridin Dirty. She can’t put the groceries in the trunk because the trunk is a giant speaker. The car glows from underneath. She drive home, gives the keys to some kids and the boy says, “Why do we always have to take your mom’s car?”

Cut to a stodgy looking car. A voice-over says something about responsibility.

I don’t get it at all.
I feel like I did way back in time when I had to ask for someone to explain the two guys walk into a bar, the third guy ducked joke to me. Pretty dumb. I felt even dumber after it was explained.

2

Here’s the commercial.

3

The girl is her daughter. The boy is the girl’s boyfriend. The woman was driving the boyfriend’s car while the kids were out on a date in her ‘safe’ car. The message is don’t let your daughter ride in her boyfriend’s car, let them take yours.

4

The ricer belongs to her daughter’s boyfriend. When they go out mom insists they take her car, the safe VW, leaving mom with the boyfriends ricer to run errands. The second to last scene is of them exchanging keys at the end of the date.

5

She’s driving her daughter’s boyfriend’s ricer because she lent her safer car to him to drive while he takes her daughter out.

6

Thank you.

And yeah, I do feel even dumber for having to have it explained to me.

7

See, I thought it was the daughter that was embarrassed of her boyfriend’s car, so she insisted that they take the VW, and the mother agreed.

8

I’m much dumber than you. I still don’t get it. What is the commercial trying to sell, or promote, or prove? Don’t let your daughter date a dumbass? Ghetto cars suck? Old people are dumb? Hasve your groceries delivered?

9

Our car is responsible. Buy it.

10

Yup. It’s aimed at the audience who thinks about their teenagers being picked up by friends driving beaters/deathtraps/racing-modded cars and shudders in horror. The mom would rather risk her own neck driving around in BF’s obnoxious car than let her daughter be subjected to it.

11

“Doing choirs”? Is this some newfangled slang I’m not familiar with, or did you mean to say “doing chores”?

12

Not for nothing, but if momma is off doing the entire choir, plopping her nubile young offspring into a V.W. isn’t going to make her date night any safer.

:eek:

13

I didnt even understand the simple premise of a car commercial. I’m sure you can figure ir out.

14

Gets them a back seat to screw in.

15

Funny how no one’s mentioned the actual points of the ad:

Point 1: “Buy our car.”
Point 2: “Our cars is safe. Other cars are not.”

(

16

Boyfriend’s ricer car = Ridin Dirty.
Mom’s safe car = White and Nerdy.

17

Is “ir” on of them new-fangled gender-neutral pronouns?:confused::wink:

18

Snork! You owe me a new keyboard! :stuck_out_tongue:

19

The VO narration emphasized the safety of the car. It’s pretty important in understanding the commercial’s message.

20

I’m 99% sure we had a thread on this exact commercial a while back. I thought it was a zombie thread when I saw it. Guess it wasn’t a good commercial if that many people don’t understand it.