Cigarettes. Yes, and Marlboros to add to the crime.
The context is this:
a few packs I’ve bought recently of Marlboro Reds (the normal regular Marl cig) have “Marlboro Mix” written on it. When you open the pack, three out of the twenty cigs are white filtered. And a small sign says that you can change the taste of those white filters cigs by pushing a small blue button on it.
If you check the filter, there is such a thing. So, I try it, I lit one without pushing the thingy, it tastes differently than a normal one (oilier taste for a start). And, then I press (or at least have the feeling I did it right) the thing to check the supposed taste difference. Cant really say I noticed it.
So, how does that fucking thing work? Are you supposed to press it before you light, or can you do it while smoking it? I also dont really understand it is a marketing plan to introduce a new flavor and plant regular packs with samples (well, paying samples). And if the taste-changer gizmo is just a temporary thing. And how it works exactly.
I’ve looked a bit on the net with “white filter” or “Marlboro Mix” as search entries, but nothing apparently relevant showed up.
What can you tell me about all of this (I’m in France so maybe it’s a local thing -like a market test - but I would tend to imagine it is not)?
The Camel menthol/non-menthols I tried had a little plastic bead inside the cigarette that was filled with menthol flavor. You physically had to squeeze the bead until it broke to get the flavor, not just press it like a button.
I make it sound hard, it really wasn’t. The first one was weird because you didn’t know how much pressure was needed and you didn’t want to break the cigarette, after you had done it once, it was easy.
All right. So, it’s not a Marl thing and it’s a new gizmo used by all tobacco companies.
Is it a regular feature in packs where you live or is it a way to introduce a new flavor to an audience ?
ETA: Ok, you’re right you have to hear the thing break, which didnt happen with my test.
Holy shit! now that I have tasted it properly. It’s strong!
Yeah, I had dismissed the clove cig thing because it didnt remind me of what I had tasted (or thought I had tasted). But it is defintely a clove cig that I am smoking, and it is a real good, real strong flavour. First time I try cloves, and it’s defintely better than menthols.
So that must answer my two questions:
-filter taste switch: marketing thing to introduce a new flavour
-Marlboro Mix nine: clove cigs
Flavor change cigarettes were introduced in the 70s as “Brighton Convertibles”. They had a capsule of menthol in the filter and you squeezed or bit down in the right place and they turned into a menthol.
I’ve never seen these Marlboro Mix cigarettes, but the Camel Crush are all over the place.