You know the deal, starts with a mail voice calling for order:
Okay people, we’re ready for you. Bob.
Is it true Shagdaddy’s has the cheapest carpet in town?
Absolutely. And we’ll beat any competitor’s price. Nancy.
But what about selection? Do you have the colors?
I think the public knows our position on colors. Okay, to wrap it up, we’ve got the prices and selection. That’s it, folks. Thanks for coming.
I hate this played-out style, and I hate the implication that some goddamned product is worthy of a press conference.
So now what happens? There’s an Evesham Township political ad for done up this way. It’s an attack ad. And you know what? It sounds like an ad for more product. And if I were and Evesham Township voter, I’d wonder that the party running the ad didn’t have a product that could stand on its own without this cliched, gimmick ad.
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