[QUOTE=ntucker]
Ed, I have a question about the ads. I understand that as of now people who don’t pay see graphical ads and text ads, and people who do pay see only the text-based ads at the bottom. My question is, once the new no-pay-to-post system is in effect, are people who pay still going to see the text-based ads? Because that could make a big difference about the perceived value of paying.
Right now, I pay for features such as the ability to search, plus the benefit of reducing the number of ads I see. If the only benefit I get from paying is to avoid ads, paying really should get rid of all the ads. I don’t think this is too much to ask.
Can you confirm that this is the plan?
[/QUOTE]
I’ll be frank. Till now it never occurred to me that there was some major resentment of text ads, which have been appearing for quite a while. My impression has been that most people didn’t notice them and a few found them amusing. The controversy last fall, as I say, was strictly over display ads. If it becomes apparent that people really, really don’t want to see text ads either, I guess we can make them go away. However, please keep a few things in mind:
(1) We derive some revenue from text ads. If we forego that revenue, we have to make it up somewhere else. The idea is that the subscription rate is supposed to equal the revenue we lose by not showing subscribers ads. If we don’t show text ads, we’ll probably have to bump up the subscription rate.
(2) We haven’t switched to free posting yet, and won’t do so till this summer. For now all remains as before, meaning among other things that subscribers see text ads.
(3) We’re not trying to persuade you to subscribe, either now or later. If we do this right, we’ll make the same money on subscribers vs. nonsubscribers. We’ll be switching to free posting fairly soon. If you don’t care about ads, want to save money, and don’t mind not being able to post for a while, let your subscription lapse and we’ll see you later.