I fucked up…big time.
I volunteered to help out during the summer by covering the sales reps national accounts while they were on vacation, in additiion to my own duties as national advertising coordinator. Well, Doreen went away, and she has the buck of the national accounts at the paper. Two weeks she was gone, and I had more stress that I have had in the 15 months I have been with the paper.
Well, this week, a big chain, (think Walmart - but higher brow) booked an ad for Sat. They called to ‘kill’ the ad, but it was way past deadline, so we told them they had to pay for it - even if it didnt run. (they didnt want it to run because the stores in my city are closed on Monday, and the ad was telling people the stores were all OPEN on holiday Monday)
Well, we got the local store to do up an ad, I got the spec artist to do it up, and we got final changes from the client on friday afternoon.
The wrong ad ran in Saturdays paper. Boldly, it proclaims that all _ _ _ stores are open Monday!
I fucked up.
When the ad was first booked, I sent up the ad info to production, and forgot all about it. It was an ‘electronic’ ad - (it came off the companies website) so it was foolproof! You sent it up, you forget about it. THEN they wanted to change it. I forgot to kill the first request, and sent up a second version of the same ad insertion.
I should have either killed it, or sent up a pink copy change form with the second instructions.
I really fucked up.
Production is SUPPOSED to send down a proof 24hrs prior to pub date, but I didnt see a proof - if I had, I would have caught the error.
I almost had a stroke yesterday when I saw the ad. I tried to call the advertising manager - he is unlisted. I tried the paper - no staff on Saturdays.
I am gonna call after 3 pm, and TRY to get the production staff (the INcompetants!) to find the correct ad, and get it into classified overflow for Monday mornings paper - its my only hope…
On my desk, I have about 4 different situations I have to look into, the bank is mad that all their ads arent in A section (but they didnt want to pay for positioning) the bank says the blue in the ad is too purple. SOmeone else wants to know why they werent invoiced for one of their ads… AND THEY ALL WANT FREE ADS!!!
Another big store (rhymes with Smellers) will be mega pissed because they didnt get a proof on friday. The space booked was a half page vertical, the ad they provided was 2/3 page horizontal. It took production all afternoon to rebuild it (of course if they had started working on it before the DAY BEFORE THE AD RAN we could have made Smellers provide a correct ad.
I fucking hate incompetant, irresponsible people who fuck everything up.
Now poor Doreen will come back to a mess, and its all my fault - I hate myself.