I totally don't get this "prank" Whut?

http://www.opposingviews.com/i/kid-gives-mom-nervous-breakdown-with-energy-drink-prank

What?

Energy drinks are pretty expensive - more than $1 USD per bottle. These kids seem have have acquired what looks like maybe thousand CASES of the stuff. That’s like 30 grand worth? What?

Why is the mother screaming so hysterically?

Who is doing all the videotaping?

Whut?

It’s a badly-overacted marketing stunt.

It is? How do u know that?

If you’re right, then mods please delete this, I want no part of promoting this douchbaggery.

Yup.

OK.

Mods pls delete! Thanks.

Not wanting to start another thread… is this real or staged.
The reason I think it’s staged is because the pranker tosses the blue bin out of the way before checking to see if his brother has on the blindfold. Also it looks like the prankee spreads his feet a tad as the board is placed between his legs. What say ye?