Am I the only one who has never watched one of those videos? On pop-culture matters, sometimes I am so out of the loop. Actually, I rarely watch “viral” videos in general.
I have to admit, I’m fascinated by this meme, even though I’ve seen very few of the videos. I’d love to see a gigantic graph of who’s challenged who, whether people acknowledge those who challenged them in their video, who’s issued challenges to people who already have their video out, and so on.
One interesting thing about this ice bucket thing is that it’s meta-viral. That is, you have the ‘meme’ of the challenge, which spreads like a virus through the human social networks, and each infected person posts a video.
Then, each video can spread virally through the net.
That stupid-ass dancing baby in about 1998 or so seemed to be EVERYWHERE… to the point where it was on TV, and everyone spammed it around on emails for what seemed like a full year.
The ice bucket challenge has a way to go before it hits that level of penetration and persistence, considering that it’s a LOT easier now with social media, and what-not.
I dunno. Hands Across America went pretty viral without the help of the internet. There was advertising, but I’d heard of it long before I saw the first commercial.
Then, there was The Blair Witch Project, the original Viral Advertising Project.
But, I’m still going to vote for Woodstock as the biggest viral thing to date. There was just a tiny local advertising campaign, and the plan was for about 50,000 people, but it ended up attracting something like 500,000, from the other side of the country. All without the help of the internet.