Ideas for a professional web-page

I am planning to make a web page for my mother. She does free-lance work in NGOs in finance, surveys, auditing, document translations, etc. She wants to expand her horizons, so to speak, so we thought making a website would be a good first step. I have started an account on Google Pages, which looks easy to use. Basically it is something I can create a web page easily on, and something that will be easy for her to maintain and add to in the future.

That’s it for the background. I would like input on what would consitute a professional looking ‘personal’ web page. Any reference websites would be great as a starting point. The worst part is that I am stuck on what to write on the front page. Something like ‘Welcome to my web-page’, or something of that nature seems so cheesy. I have links to her published papers, PhD thesis, probably some work she has done for international NGOs, but I’ll be damned if I know what a good way to present it all would be. Any links, inputs, advice will be greatly appreciated.