So I’m driving to work this morning and I hear a commercial from one of the local mattress chains. (The name of the chain rhymes with “CREEPY’S”.) Here’s their pitch:
“We’ll beat any of our competitor’s prices by 20% or WE’LL GIVE YOU THE MATTRESS FOR FREE!!”
OK…let’s cut to a hypothetical scene:
Buyer: “I’ve found this mattress set you’ve listed at $1200 for only $1000 down the street. So according to your ad, I can buy it for only $800?”
Salesman: “I’m sorry, Mr. Smith, we can’t sell you that set for $800. Instead, you’ll have to just take it for nothing.”
Sure, that’s going to happen. :rolleyes:
So what’s the deal? Are the advisors just stupid, or do they think that their listeners are stupid?
Actually, now that I’ve written all this, I seem to remember something about the big mattress makers slapping different model designations for each of the major chains (for essentially identical mattresses), making it impossible for a customer to compare mattresses in the first place. Maybe that’s their game…