My local branch of Sainsbury’s has just undergone major renovation - it is geographically the most proximal major supermarket, but I wouldn’t normally shop there; partly because the prices are high and partly because the clientelle seems to include a higher-than-usual proportion of complete and total fucking wankers.
But focus, Mangetout, today’s bile is spilled over the store itself; in summary: layout, fixturing, range:
Store layout:
What sodding store layout? Is there one?
On entering the store, I find myself confronted by a haphazard collection of chiller gondolas arrayed in a sort of scattered diagonal configuration, but the whole damn thing is so scattered that everybody ends up backtracking and looping around like some grotesque human-bagatelle-trolley-dance-of-mental-death - it hurts and it doesn’t work - Oh, I know, if you (the design gurus) force me to walk around every shelf seventeen times, there’s a slightly higher chance I’ll impulse-buy a Norwegian Coldwater Cod Souffle or a Seven-cheese tart with palm hearts, but you have to consider that my patience is a finite commodity - I may impulse-buy, or instead I may simply embark on a wanton killing spree.
Fixturing:
The bloody chiller cabinets are entirely open-fronted - they are just stacks of shelves with a constant stream of cold air wafting over them, as a result, the entire meat and dairy section of the store is refrigerated to 3[sup]o[/sup]C, including the bit I’m standing in. Do I need to mention that it is December and I just came in out of the cold? Hmmm?
Product range:
For fuck’s sake! I just want a jar of chocolate spread for my son’s breakfast. He’s five years old. He probably won’t like Orinoco Hand-picked dark cocoa bean spread with Java lime, he probably won’t even eat Belgian Chocolatier truffle spread with pan-toasted Armenian walnuts or dark Mocha spread with Indonesian stem ginger, Grand Marnier and cracked coffee beans. I just want chocolate spread. Chocolate. Fucking. Spread! It isn’t much to ask, surely.
I would also like a jar of peanut butter, crunchy variety please. What’s that? Bavarian seven-nut butter with sesame swirls? Organic Tasmanian macadamia butter with roasted almond chunks? Can’t you sell me just one item of normal food?
If I EVER say “Hey, I think I’ll shop at Sainsbury’s this time, after all, it’s closer”, please, just kick me in the head.