OKay, let’s discuss this rationally. I don’t think any of these would be a great idea right now. For one thing, there are multiple monthly comic books for each character:
Superman: Action Comics, Superman, Adventures of Superman, All-Star Superman.
Batman: Detective Comics, Batman, All-Star Batman.
Spider-Man: Amazing Spider-Man, Spectacular Spider-Man, Marvel Knight Spider-Man, Ultimate Spider-Man.
Most of these books are pretty continuity-heavy, which means they feature storylines that have been continuing for months and even years, and new readers might be frustrated jumping into the series where they are now. Furthermore, they often cross over into the related books, so a subscription to “Batman” might not be much fun for a kid if that year half of the stories continue into Detective Comics. DC Comics, who publishes the Superman and Batman titles, also has a miniseries going on right now (a finite series that only runs for seven issues and then ends) called Infinite Crisis, which ties into every other DC book. A kid who just knows Superman and Batman from the movies and cartoons may be confused by all the Infinite Crisis references, and may find it annoying when so many events in his comics refer to some other series he isn’t buying and probably has never heard of.
So I can’t believe I’m doing this, but I’d have to strongly recommend you don’t buy this kid subscriptions, Shirley. What I would recommend, however, is to spend the $20 on a few trade paperbacks, which are thick, squarebound collections of entire stories (reprints of the single issue comics). That way he can get completed stories with beginnings, middles, and ends, and if you shop smart, you can probably get him a good trade paperback for each of the three characters with a story that is “new reader-friendly.” Amazon.com offers new trade paperbacks for 30% off, and they offer free shipping on orders over $25.
I’ll let other fans chime in, but here are a few recommendations off the top of my head:
Batman: Year One (the origin story, slightly updated for modern times) or Hush, which is actually two books (gorgeous art, and features all of Batman’s famous villains, plus Superman). Year One was written in the mid-'80s, and Hush only came out a couple years ago. For an 11-year-old who might not have read many comics, I think either of those would be fine.
Spider-Man: Ultimate Spider-Man Book One (a modern retelling of his origin, similar to the movie), or Marvel Masterworks: Spider-Man, an affordable reprint of the first 11 issues from 1962-63. This is a Barnes & Noble store exclusive, if you have access to one of those, with a $12.95 cover price. It’s a steal of a deal for those classic comics by Spider-Man’s creators, Stan Lee and Steve Ditko. I’d go with either one in this case.
Superman: There is a horrible lack of good collected Superman stories around. Rather than recommend the usual (“Whatever Happened To the Man of Tomorrow?” by Alan Moore), I’d go with Birthright, again, a modern retelling of the origin story, encompassing many writers’ previous interpretations of Superman, including the movies and the Smallville TV series, into the mythology.
Please e-mail me if you have further questions. A few of these classic trade paperbacks could make a fan for life, but a year-long monthly subscription might confuse and frustrate a kid, especially given the state these comics are in today.