I ran for City Council a couple of years ago. Nine seats were up for grabs, over thirty people registered to run for election, a record amount. Unfortunately, about half were either,
[ul]
[li]-joke candidates[/li][li]-“not ready for prime time” (either underestimated their popularity or were simply running in order to have name recognition for next election[/li][li]-protest candidates, or those running in order to have a “ringside seat” during the campaign[/li][/ul]
I’d estimate at least a third of the candidates did or would have benefited from the help of a medical professional specializing in mental health issues.
I placed ninth, not bad but several thousand votes behind the winning eighth place candidate.
The media was flummoxed on how to cover this. There was no way to adequately cover the views of all the candidates, plus the several mayoral candidates (at least one of whom was certifiably out to lunch).
The media eventually will focus on a handful of front runners. If you’re not in this group you’re in trouble. People vote on name recognition.
One modern difference that didn’t exist a decade ago is the explosion of online questionnaires. I was bombarded with emails from every special interest group wanting to know my position on everything from sewage treatment to animal rights. I spent hours filling these things in for organizations that held great influence and some obscure clubs. I should have delegated this task better.
Here are some tips that I’ve learned, along with advice from political veterans:
In the run-up to the election, write letters to the editor on important issues to get your name out there. Your public Facebook page and blog should be up to speed well before the election starts. Another modern difference is how social media is taking some of the power away from traditional media when it comes to connecting the candidate with the public.
Do insane amounts of door knocking and street corner pamphleteering. Spend all day doing it, but don’t waste more than a couple of minutes on a person or they’ll yak at you all day (and probably won’t vote). It’s handy to have a helper to rescue you if you’re trapped by a chatty cathy. Or your helper can work one side of the street while you do the other. Identify strong supporters and ask if they will let you post a sign on their front yard or in their window. Don’t waste effort putting signs on public property. People pay more attention to signs on people’s lawns as it’s seen as a personal endorsement.
People will ask you why you deserve the office and what have you done that qualifies you for the job. If you can’t answer in a clear sentence pointing to a proven track record of public service and/or relevant volunteer work, well, why the hell are you running? People were so confused by the confounding number of candidates they really seemed to appreciate my knocking on their door and answering their questions.
All candidates meetings were a farce due to the number of candidates. Over the course of a two-hour meeting, a candidate was lucky to get a sentence or two out.
I know this is terribly biased and judgemental, but skip houses and neighbourhoods that look poor or have renters–they have a lower voter turnout. Focus on the wealthier neighourhoods and areas with a high concentration of seniors. These people vote regularly and passionately. It’s impossible to knock on every door in your city and every minute counts. Your job is to win a friggin’ election, not be a sounding board.
I got good results from teaming up with a mayoral candidate I saw eye-to-eye with. You might want to find a credible and respected council candidate and try doing some streetcorner handshaking. Likewise, I teamed up with some fairly like-minded candidates and we all chipped in for a mass mailing. There was no way we could have afforded individually to mail our pamphlets to every residence.
I really enjoyed my brush with municipal politics. I found it much more “real” and grassroots than a Provincial or Federal campaign would have been.
Having a trusted, experienced advisor or two is essential. At the very least you need someone to do your fundraising while you’re out campaigning.