sperfur,
I’ll try to give you some thoughts, but bear in mind that my experience was a couple of decades ago!
First, the folks most likely to be hurt by the tax increases are senior citizens on fixed incomes. If there is a retirement community or a senior citizens’ club, try to see if the candidate can visit them at a meeting and talk about the election, pointing out, of course, that he is in favor of holding down costs. If any of your backers are members of a political organization that supports your point of view, try to get a chance for the candidate to speak to them, to, or have your supporters talk up the candidate among them.
Very few people turn out for things like school board and local council elections. Most of the voters in s.b. elections will be PTA members who care most – understandably – that the programs and so on that they want be provided. A rather small number of people can make a big difference.
Don’t know how it is in your state, but here, although the administration proposes a spending plan, the s.b. has to approve or disapprove it, so the s.b. has to be accountable for that unless they are just a rubber stamp group. Same goes for local council members. You could check whether the superintendent or other administrator has a real juicy fat salary or other goodies, and if so, the candidate can point out that HE/SHE would NEVER have voted for that.
We did a lot of personal contact. Had flyers printed up and we distributed them door to door on the Sunday and Monday right before the election. (But don’t put them IN rural delivery mailboxes. If somebody reports you to the USPS they will make you pay first class mail postage on them all.)
The PTA or some such organization may have a candidates’ night. You have to go or you will get slammed. But don’t count on picking up many votes; most people in attendance will be the candidates’ friends, family, and other supporters, and already know who they want to vote for. Get your guy’s friends and supporters to turn out, too, and plant the right questions; if there’s a newspaper reporter there it may get in the paper.
Get people that you know to write letters of support to the local newspaper.
You are probably entitled to a copy of the official list of registered voters. Pick out the neighborhoods where you believe you have strength, and on election day have people personally telephone voters in those neighborhoods to remind them to vote for your candidate. Offer to give them a lift to the polling place.
We were fortunate in that the local Senior Citizens’ club met on Tuesdays, which was the day of the election. So supporters would go to the club meeting and offer a ride to the polls for anyone who needed one.
In my case, the town is separated into several voting districts. We got copies of the election results by district for previous years and found out from that where the people were who tended to vote against spending or for candidates that ran on that kind of platform. Then we targeted those neighborhoods to get out the vote. We found that apartment complexes were usually not worth the trouble. Most apartment dwellers don’t recognize that higher taxes push their rents up, and besides, many of them don’t care a lot about local issues. Some, but not many.
Don’t know if you still have time, but if any of the opposition is known to have supported anything that’s especially costly, one can appeal to those on limited budgets by pointing out that they are clipping coupons and eating tuna out of cans while these kids are getting a new swimming pool or whatever because so-and-so voted for it. That kind of thing. Find specific examples of overspending if you can.
Hope this helps!